MCPTotal
MCP Productivity & Security
Branding credit: PolarHedge Branding
When the team pivoted from AppSec Vault, The Marketing Accelerator helped shape a sharper position and product story - one that includes technical depth as well as market relevance - through precise messaging and focused product marketing.
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As the company transitioned from AppSec Vault to MCP Security, The Marketing Accelerator played a key role in steering the pivot. The focus shifted from a generic application security story to a sharper, more relevant category around MCP Security. The process helped the team align around a clearer mission, stronger narrative, and a more defensible market position.
We helped articulate why MCP Security matters - not just what it does. This included developing clear messaging pillars, a refreshed value proposition, and a focused storyline that resonated with security leaders navigating AI and multi-agent environments.
Once the foundation was set, The Marketing Accelerator translated strategy into product marketing deliverables that brought the new positioning to life: web copy, solution briefs, and content that clearly explained the problem, the approach, and the differentiation. The result was a coherent narrative that connected technical innovation with real buyer priorities, setting the stage for an effective market re-entry.
Gil Dabah
Co-Founder & CEO MCPTotal
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