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When Founders Fall in Love: The Blind Spot That Kills Startups

Last week, I had coffee with a founder/friend I've known for years. After building his startup for two years, he made the bold decision to pivot completely. When I asked him what went wrong, his answer was disarmingly simple:"We built something the market wasn't ready for."

The Real Challenges Cybersecurity Startups Face Today

The cybersecurity market is booming. I can throw in some flashy numbers but I think for my specific audience, there’s no need to. The thing is that for startups, this growth doesn’t necessarily translate into smooth sailing. Beneath the surface, founders face a set of complex challenges: saturated markets, pressure to create new categories, and an increasingly tough fundraising environment.

30 Months in Business: Personal 10 Takeaways

This month turned out to be one of my busiest and most successful yet. Looking back at 30months since launching this business, I'm struck by how the journey resembles nothing like I imagined. What I've learned is that success builds quietly in the background while you're busy showing up day after day. The "overnight" wins were actually months in the making.

Templates

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The 3 Things Every GTM Team Should Do Before Building Their 2026 Marketing Plan

BONUS: FREE BUDGET TEMPLATE