Malanta
$10M Seed round
Threat Intelligence
Branding credit: Guts Branding
We built Malanta’s entire go-to-market engine from the ground up. That included defining the category, crafting the positioning and messaging, and shaping how the product should be framed for buyers and investors. We planned the launch, executed the rollout, and delivered a full product-marketing layer that clarified value, use cases, and differentiation. We also built the content and narrative assets that powered their website, social presence, and early sales motion.
Malanta partnered with The Marketing Accelerator to prepare for a high-impact market debut. Together, we built the entire go-to-market foundation: from refining the value proposition to designing launch narratives that resonated with both CISOs and investors. The launch strategy combined strategic storytelling with targeted distribution, positioning Malanta as a credible player from day one and creating immediate visibility among key industry stakeholders.
In a crowded cybersecurity market, Malanta wasn’t just another platform, it was defining a new category focused on Pre-Attack Prevention. The Marketing Accelerator worked closely with the founding team to frame the problem space, craft the language of the category, and establish clear differentiation from traditional threat-detection tools. The outcome was a strategic narrative that positioned Malanta as the leader of a new movement rather than a follower in an existing market.
Post-launch, their Content Studio became an embedded extension of the team - driving ongoing content, social presence, and community engagement. From CISO-level thought leadership and technical blogs to social storytelling and founder visibility, the content engine kept Malanta’s voice consistent and its message relevant. The result was sustained awareness, inbound interest, and continued credibility with both customers and investors.
Tal Kandel
CBO and co-founder, Malanta
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