02 — Out-of-Stealth Launch
One shot.
Make it land.
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The narrative, assets, and distribution plan that turn a launch day into a market position.
Best for
Post-raise, pre-visibility
Engagement
Project-based sprint
Format
6–10 week engagement
Output
Narrative + assets + launch plan
The problem we solve
Most technical founders can explain what their product does. Very few can explain why it matters now, why they're the team to build it, and why this category will be worth billions — in the 90 seconds a partner has before moving to the next deck.
We fix that. Not by making things prettier — by making the logic of your business undeniable.
What we deliver
Launch narrative
The story the company leads with, in every channel, for the next 12 months.
Category framing
Positioning that tells the market where you fit — or why the map needs redrawing.
Launch-day assets
Website, social, press kit, founder posts, analyst brief.
Distribution plan
Who hears it first, who hears it next, and in what order.
Founder enablement
Talking points, media prep, and the Q&A that always gets asked.
How it works
1
Positioning lock
2
Narrative & assets
3
Pre-launch priming
4
Launch & amplification
Ready to make investors lean in?
Tell us where you are in the process. We'll tell you exactly what we'd build.
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