One shot.
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An out-of-stealth launch is the coordinated moment a company reveals what it has been building, with narrative, assets and distribution landing on the same day so the market files you under a category instead of a curiosity. Most launches fail because the company announces what it built rather than why the category matters now.
MktAccel builds the narrative, the asset set and the distribution plan as one piece of work, before launch day rather than during it.
Why do most stealth launches fail?
Most technical founders can explain what their product does. Very few can explain why it matters now, why they're the team to build it, and why this category will be worth billions — in the 90 seconds a partner has before moving to the next deck.
We fix that. Not by making things prettier — by making the logic of your business undeniable.
What's included in an out-of-stealth launch?
How long does a stealth launch take?
What founders ask us
When should a startup come out of stealth?
Come out when the narrative, the proof and the pipeline plan are ready to land together — usually once you have a funded round to announce, two or three customers or design partners willing to be referenced, and a category story you can defend in an analyst or press conversation. Launching before those exist buys attention you cannot convert. MktAccel works backwards from the launch date to sequence what has to be true beforehand.
How much does an out-of-stealth launch cost?
Launch work is scoped per engagement rather than sold as a fixed package, because the distance between a company that already has its narrative and one starting from a blank page is months of work. Most launches run one of two ways: a defined project built around a launch date and an agreed deliverable set, or an embedded retainer where MktAccel works inside the team through launch and the quarter that follows it. The scoping conversation starts with your date and what already exists.
What do we need ready before launch day?
At minimum: a defensible category narrative, a website that explains the product to a non-expert, two or three customers or design partners willing to be referenced, and a spokesperson prepared for analyst and press conversations. Sequencing matters more than assets — a launch fails more often from a missing reference customer than a missing brochure. MktAccel audits what already exists before building anything new.
Can you run a launch if we already have a date set?
Yes, and most engagements start that way. A fixed date changes the sequencing rather than the work: MktAccel maps what can realistically land by the date, names what should be cut, and builds the launch around the constraint instead of pretending it is not there. The earlier the conversation starts, the more of the plan survives.
Ready to make investors lean in?
Tell us where you are in the process. We'll tell you exactly what we'd build.
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