Most marketing partners optimize existing categories. We work with technical founders creating new ones - AI infrastructure, cybersecurity, deep tech. If buyers don't have language for your product yet, that's where we start.
Hi, I’m Karine.
I started MktAccel because I saw a recurring gap: brilliant technical founders with breakthrough products, but no GTM partner who understood the mechanics of creating categories that don't exist yet.
I've spent 20+ years building GTM systems for startups in AI, cybersecurity, and deep tech, contributing to 4 exits and 2 unicorns. What I've learned is that companies don't stall because of their technology; they stall because they lack positioning clarity and a GTM system that can survive the scrutiny of real buyers and Tier-1 investors.
I don't offer "marketing theatre." I build repeatable systems that translate technical vision into commercial traction: positioning before campaigns, structure before scale, truth over comfort.
If you're creating a category, not just entering one, let's talk.
Karine
karine@mktaccel.com
We aren't theorists. We've built GTM systems across the full lifecycle of category creation and know exactly where founders waste time and capital, before it becomes expensive.
We don't start with "assets" or campaigns. We start with the foundation - positioning, ICP clarity, messaging strategy - before you waste budget on execution.
We build GTM systems for white space: companies solving problems buyers don't have language for yet. If your competitors are "doing nothing" or your buyers don't have a budget line for what you do, we know how to create the category first.
We stress-test your assumptions openly. Challenge your GTM plan before you execute it. Ensure your growth bets are executable given your team bandwidth, founder readiness, and market reality.
With over 100 years of combined expertise, we’ve worked with startups, scale-ups, and established enterprises, guiding them to marketing success.
Recognizing that communities are the preferred go-to-market strategy for B2B and B2D startups and scale-ups, our service will provide meetups sponsorship packages, quarterly newsletter sponsorships, and community market fit consultations
We focus on driving tangible business outcomes. We'll work together to set clear, trackable metrics that align with your objectives.
Our tailored strategies maximize market presence, drive engagement, and fuel growth.
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