Most hard tech companies
don't fail because the
product doesn't work.
They fail because no one
understands it.
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That's the problem MktAccel was built to solve. Not generic marketing - the specific, difficult work of making breakthrough technology legible to the buyers and investors who need to act on it.
23 years inside the machine.
Then I built my own.
I spent over two decades inside some of the most complex B2B technology companies in the world - leading marketing for companies navigating everything from early-stage category creation to enterprise-scale competitive battles. Cybersecurity, AI infrastructure, defense, deep tech. The kinds of products where the buyer doesn't have a budget line for what you do yet.
What I kept seeing: brilliant founders with real products losing to inferior ones - not because their technology was worse, but because they couldn't make the value legible fast enough. Investors didn't understand the timing. Buyers couldn't explain it to their board. The story didn't hold.
In 2022, I founded MktAccel to fix that, not as an agency at arm's length, but as an embedded partner. Someone who sits inside the problem with you, builds the narrative from first principles, and stays accountable for the outcome.
My work spans Seed to Series B - the exact window where the story has to work hardest. Where you're still defining the category, still finding the language that makes buyers lean in, still building the credibility that makes the next round feel inevitable.
23+
$100M+
50+
Companies acquired
Our approach
GTM for hard tech is
a different discipline.
Most partners don't know that.
Market Creation & Competitive Strategy: We build positioning and category definition for companies operating in white space AND sharp differentiation for companies entering crowded markets. Whether you're creating new language or claiming existing territory, we clarify what makes you different.
Systems Over Tactics: We architect the GTM foundation (positioning, ICP, messaging) before you waste capital on execution. Then we help you build it, or build it for you.
Truth Over Comfort: We stress-test your assumptions openly. Challenge your GTM plan before you spend it. Ensure your growth bets are executable, not wishful thinking.
We partner with Seed to Series B technical founders in AI infrastructure, cybersecurity, deep tech, and complex regulated categories including healthcare. You have product-market fit but no repeatable GTM system. Your product works, your story doesn't. You're either creating a new category - buyers don't have a budget line for what you do yet - or entering a crowded market where you sound like everyone else. We build the GTM system that translates technical breakthrough into commercial reality.
01
Story before scale
You cannot growth-hack your way into a category that doesn't exist yet. You have to create the language first — then build the machine. Skipping the story costs you three times as much later.
02
The buyer is not who you think
In hard tech, you're rarely selling to the person with the problem. You're selling to the person who has to justify the budget, manage the risk, and explain it to a board. That's a different story.
03
Positioning is a technical problem
Great positioning isn't creative — it's analytical. It comes from understanding the competitive dynamics, the buyer's mental model, and the timing of the market. I treat it like an engineering problem.
04
Embedded beats retained
Agencies write strategies. I build them with you. The difference is accountability — and context. You can't write the right story for a company from the outside. You have to be inside the problem.
Two decades building
the hardest GTM problems in tech.
Building GTM systems for Seed to Series B technical founders in cybersecurity, AI infrastructure, deep tech, and B2G. Embedded fractional CMO model - positioning, narrative, launch, and demand generation.
Over 20 years leading marketing across cybersecurity, AI, SaaS, and enterprise technology - from category creation and out-of-stealth launches to Series B demand generation and enterprise sales enablement. Worked alongside founding teams, boards, and investors through fundraising, growth, and exit.
Technical buyers. Complex sales cycles. Categories that don't have a budget line yet. This is where the work is hardest - and where getting the story right matters most.
She quickly grasped the complexity of our work - the B2G dynamics and the national-level stakes - and translated it into a narrative that resonates with the right buyers. She didn't just deliver positioning; she built the foundation we're growing on.
If the problem sounds familiar, let's talk.
30 minutes. We'll tell you whether we're the right fit, and if we're not, we'll tell you who is.
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