For founders and founding marketers in cybersecurity, AI security, and deep tech. What I actually see across the companies I work with, not advice from the sideline.
The most expensive 30 minutes in the company
The five questions a CISO is asking in the first meeting, and why founders lose the room on the pitch, not the product.
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If you disappeared tomorrow, would anyone notice?
The test for whether your brand is creating signal, or just adding to the noise.
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How to source your first 3 design partners
At this stage trust is the lever, not reach. Who to go after, and how to earn the yes.
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What your GTM looks like from the investor side of the table
How investors read your go-to-market, and what they're really assessing when they do.
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The brain behind the agentic marketing stack
What it takes to run marketing with agents in the loop, and where a human still has to sit.
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6 ways to generate demand in B2B from scratch
Most early-stage companies don't have a demand problem, they have a focus problem dressed up as one.
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