A senior-led marketing function on retainer: I own strategy, positioning, and messaging; a team I personally curate executes inside it (content, social, email campaigns by segment; specialist lanes when they fit).
Built for cybersecurity and hard tech companies selling to technical buyers and CISOs.
Foundation first: positioning, competitive lane, and messaging in the opening months; then monthly output that compounds.
Regular cadence with the CEO and the team. Long-term partnerships, not trials.
I take on a small number of retainers at a time.
02 · Workshops
GTM workshops and fixed-scope engagements
Bespoke projects with fixed-fee pricing and specific deliverables.
Typical scopes: positioning and messaging frameworks, category strategy, analyst briefing foundations, and investor narrative ahead of a raise.
Multi-week engagements that end in something your team executes against, not a slide deck that sits in a drive.
03 · Speaking
Speaking
Talks and workshops on category creation, positioning hard tech, and marketing to CISOs.
Available for conferences, founder and portfolio sessions for VCs and accelerators, and internal team sessions.
Virtual or in person.
Guest lecture at Reichman University.Recent: guest lecturer at Reichman University on go-to-market for cybersecurity companies
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Tell me where you are: raising, launching, or scaling, and what's forcing the question now.