Work with Karine

Generic marketing is dead.

MktAccel is a go-to-market practice for technical founders in cybersecurity, defense, AI infrastructure and deep tech, from seed to Series B. Karine Regev founded it in 2022 after 23+ years taking complex technical products to market; the work behind it has supported $120M+ raised across 60+ companies, including exits to Rapid7, Cisco and Check Point. MktAccel builds the positioning, category narrative and go-to-market system that make breakthrough technology legible to buyers and investors, working embedded with the founding team rather than handing over a deck.

Karine Regev · Founder

23 years inside the machine. Then I built my own.

I spent over two decades inside some of the most complex B2B technology companies in the world: cybersecurity, AI infrastructure, defense, deep tech. The kinds of products where the buyer doesn't have a budget line for what you do yet.

What I kept seeing: brilliant founders with real products losing to inferior ones. Not because their technology was worse, but because they couldn't make the value legible fast enough.

In 2022 I founded MktAccel to fix that: not as an agency at arm's length, but as an embedded partner who sits inside the problem with you and stays accountable for the outcome. My work spans Seed to Series B, the exact window where the story has to work hardest.

Karine Regev
Karine Regev, Founder & GTM Partner, MktAccel
23+
Years in B2B tech marketing across cybersecurity, AI, and deep tech
$120M+
In capital raised across companies I've shaped the GTM for
60+
Technical companies taken from zero narrative to real market traction
Acquired
Led marketing at companies acquired by Rapid7 and Cisco; client CyberInt acquired by Check Point
How I think

Why is go-to-market for hard tech different?

01

Story before scale

You cannot growth-hack your way into a category that doesn't exist yet. Create the language first, then build the machine. Skipping the story costs you three times as much later.

02

The buyer is not who you think

In hard tech you're rarely selling to the person with the problem. You're selling to the person who has to justify the budget, manage the risk, and explain it to a board.

03

Positioning is a technical problem

Great positioning isn't creative; it's analytical. It comes from the competitive dynamics, the buyer's mental model, and the timing of the market. I treat it like an engineering problem.

04

Embedded beats retained

Agencies write strategies. I build them with you. The difference is accountability, and context: you can't write the right story for a company from the outside.

FAQ

Questions founders ask before we start

The short version of the conversations I have on most first calls. If yours isn't here, ask it directly.

Who do you work with?

Seed to Series B technical founders in cybersecurity, AI infrastructure, deep tech, and regulated categories like healthcare and B2G. The pattern is always the same: you have product-market fit but no GTM brain — the system that turns a technical breakthrough into something buyers repeat. The product works; the go-to-market doesn't.

How is this different from hiring an agency?

An agency writes a strategy and hands it over. I build the GTM brain with you, from inside — bringing the judgment that decides what actually matters, not just more output. It's an AI-forward practice: AI makes the work faster, but the positioning calls and the accountability stay human.

What does an engagement actually look like?

Two ways in. On retainer, I own the GTM brain — positioning, ICP, messaging — and orchestrate a curated team and AI-forward workflows to execute inside it. Or a fixed-scope project — a positioning framework, category strategy, or investor-ready positioning — with a defined deliverable and fee. I take a few retainers at a time, so these are partnerships, not trials.

Do you only do cybersecurity?

Cybersecurity is home base, but the work spans AI infrastructure, deep tech, defense, B2G, and regulated categories like healthcare. What ties them together: a technical buyer, a long sales cycle, and a category that often has no budget line yet.

Can you actually get me in front of investors — or just help with the story?

Both. When you're raising, I run a second channel alongside your process — a matched target list, warm intros to VCs, angels, and family offices, and prep for the meetings. I'm usually inside the company before the round is public, so when I introduce you, I'm putting my name on it.

We're very early. Is it too soon to bring you in?

Often it's exactly the right time — before the messaging hardens and you scale a GTM motion on the wrong foundation. Build the GTM brain right first; getting it wrong and fixing it later costs three times as much. The one caveat: if you're still proving the product works, that's a different problem than the one I solve.

How do we get started?

A 30-minute conversation. We'll tell you whether we're the right fit — and if we're not, who is. From there it's karine@mktaccel.com, a message on LinkedIn, or grab time directly. No trial projects, no long pitch.

Engagements

How we work together.

Two main ways in, plus speaking. We partner with cybersecurity, AI infrastructure, and defense founders, from market entry to scaling up. Most start with a call, and everything is scoped to where the company actually is rather than sold as packages.

01 · Market entry

Market entry

  • We build the go-to-market from scratch: the category, the positioning, the budget, the launch plan, and the execution, ending in your first working pipeline.
  • Category definition and competitive positioning; messaging and the launch plan.
  • Budget and channel plan, built with you.
  • Execution through launch, and your first pipeline stood up.
  • A small number of clients at a time, so you get senior attention.
02 · Scaling up

Scaling up

  • We run the inbound engine that compounds after launch, with no paid. The kind of demand you own, not demand you rent and lose the day you stop paying.
  • Technical content that can hold a conversation with your engineers.
  • Social and founder brand that makes the category form around you.
  • ABM aimed at the named accounts that move budget.
  • AEO / GEO, so you're cited when buyers ask ChatGPT and Claude.
  • Monthly output that compounds, not one-off campaigns.
03 · Speaking

Speaking

  • Talks and workshops on category creation, positioning technical products, and marketing to CISOs.
  • Available for conferences, founder and portfolio sessions for VCs and accelerators, and internal team sessions.
  • Virtual or in person.
Karine Regev guest lecturing at Reichman University
Guest lecture at Reichman University.
Recent: guest lecturer at Reichman University on go-to-market for cybersecurity companies

"She quickly grasped the complexity of our work, the B2G dynamics and the national-level stakes, and translated it into a narrative that resonates with the right buyers. She didn't just deliver positioning; she built the foundation we're growing on."

Gaby Portnoy
Co-Founder & CEO, Hexa-Fort. Former DG, Israel National Cyber Directorate

If the problem sounds familiar, let's talk.

30 minutes. I'll tell you whether we're the right fit, and if we're not, I'll tell you who is. Pick a time below.

All inquiries: karine@mktaccel.com, a message on LinkedIn, or grab time directly below.

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