Resources · Videos

Go-to-market, in 60 seconds.

Short takes from Karine Regev on positioning, launch and demand for technical companies.

Start here

Why I built MktAccel

The gap between strategy and execution, and why nobody owned the result.

Shorts
Branding Isn't an Afterthought. It's the Foundation
How to Build Your First Go-to-Market Strategy
You Keep Getting Product Marketing Wrong
ABM Is Simpler Than You Think
How to Scale Your Marketing Team the Right Way

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