Works / Hexa-Fort
B2G · Cyber Intelligence · National-Grade Security

Hexa-Fort

Positioning and GTM for a category that doesn't fit a slide.
Stage
Growth
Category
National-Grade Cyber Intelligence
Outcome
GTM foundation for B2G sales motion
Year
2025

The challenge

Hexa-Fort sells to governments. That alone breaks most B2B marketing playbooks - the buyer isn't on LinkedIn, the sales cycle is measured in quarters, and the product can't be demoed on a landing page. They had the technology and the relationships. What they didn't have was a way to explain, in writing, what they actually do - to agencies, to partners, and to the next wave of talent they needed to hire.

Positioning: A category the market can name

National-grade cyber intelligence isn't a Gartner quadrant. We worked with the founding team to define the problem space in language that procurement officers, agency heads, and partner primes could recognize, without flattening the technical depth that makes Hexa-Fort different. The output was a positioning framework, a messaging hierarchy, and a short list of proof points the team could stand behind in any room. 

GTM: Built for a sales cycle that isn't a funnel

B2G doesn't convert. It qualifies. We designed a go-to-market motion around the way Hexa-Fort actually wins: long-cycle, relationship-led, proof-heavy. That meant tight executive narratives for agency briefings, reference architectures instead of case studies, and a content cadence that compounds trust over months rather than chasing weekly leads.

Cyber Intelligence

National-grade. Delivered.

"

She quickly grasped the complexity of our work - the B2G dynamics and the national-level stakes - and translated it into a narrative that resonates with the right buyers. She didn't just deliver positioning; she built the foundation we're growing on.

Gaby Portnoy
Co-Founder & CEO, Hexa-Fort. Former DG, Israel National Cyber Directorate
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