Cyber Intelligence | B2G
2025
We partnered with Hexa-Fort to build the go-to-market foundation for a company operating at the intersection of national security and commercial cyber. Founded by the former Director-General of Israel’s National Cyber Directorate, Hexa-Fort needed a market narrative that matched the weight of its leadership and the complexity of its offering, without being constrained by it.
Hexa-Fort enters a market where buyers are governments and critical infrastructure operators - audiences that require precision, credibility, and language that signals deep domain fluency. We worked closely with the founding team to define the category, sharpen the positioning, and build messaging that spoke directly to the threat landscape these buyers face: AI-amplified attacks, nation-state adversaries, and operational continuity under pressure. The outcome was a clear, differentiated narrative that positioned Hexa-Fort not as another vendor, but as the partner governments turn to when the stakes are highest.
B2G sales cycles are long, complex, and driven by compliance, sovereignty, and political dynamics that don’t show up in a standard ICP exercise. We conducted structured market research to map the buyer landscape - identifying the decision-makers, the evaluation criteria, and the regulatory and geopolitical context that shapes procurement in defense and critical infrastructure. That research became the foundation for everything that followed: messaging, ICP definition, and sales enablement.
Hexa-Fort’s capabilities are sophisticated - spanning AI-powered threat intelligence, elite penetration testing, integrated SOC operations, and crisis management. The challenge was translating that depth into messaging that government buyers could act on. We developed a full messaging architecture that framed each capability in terms of national-level impact, built proof points that reflected the team’s operational pedigree, and created a narrative hierarchy that worked across channels and buyer personas.
We developed the sales enablement assets needed to support a B2G sales motion, including the company one pager, positioning documents, and collateral designed for conversations where credibility is the price of entry. Every asset was built to reflect the seriousness of the market and the caliber of the team behind it.
Gaby Portnoy
Co-Founder & CEO at Hexa-Fort | Former DG at Israel National Cyber Directorate
Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information
